Chude Jideonwo is a storyteller, using the research and evidence on human flourishing across disciplines to inspire new narratives about politics, markets, faith, identity and society in Africa.

He is founder of Joy, Inc., a benefit corporation which has an ambitious mission to transform Sub-Saharan Africa into a mental, emotional and spiritual safe space. All of Joy, Inc.’s profits are invested in The Joy Hub – a co-working space and walk-in center for young people dealing with mental health challenges, with a focus on depression and anxiety.

He is also co-founder of African media group, RED which he led as chief executive officer for 13 years, achieving 100 percent team retention, a 94 percent trust rate and a 96 percent joy rate in his last year. One of its companies, StateCraft Inc. has worked in elections and for governments in Nigeria, Ghana, Kenya, Sierra Leone and Senegal.

A Forbes 30 under 30 honouree, a CNBC Young Business Leader of the Year winner, an Archbishop Desmond Tutu Fellow and a World Fellow at Yale University, his writing and work have been featured on the BBC, CNN, the Guardian, Aljazeera, the Huffington Post and the Financial Times, and he is the author of two books, Are We The Turning Point Generation? and How to Win Elections in Africa: Parallels with Donald Trump. He also teaches undergraduate and postgraduate students at the Pan Atlantic University, and has been a board member at Microsoft 4Afrika, the Oando Foundation, Boys2Men Foundation, and RED.

He writes a daily newsletter via and blogs about the future of his region on