After running the African media group, RED for a decade, achieving 100 percent team retention in his last year, and working on national elections and building social movements in in Nigeria, Ghana, Kenya, Sierra Leone and Senegal, Chude Jideonwo began a new mission with Joy, Inc. ( joyinc.xyz), a benefit corporation which mainstreams the research and evidence on happiness and human flourishing to help people, communities, organizations and nations build resilience, transcend adversity, solve problems and find joy. All of Joy, Inc.’s profits are invested in The Joy Hub – a co-working space and walk-in center for young people dealing with mental health challenges, with a focus on depression and anxiety.
He has been a Forbes 30 under 30 honouree, a CNBC Young Business Leader of the Year winner, an Archbishop Desmond Tutu Fellow, and a World Fellow at Yale University. His writing and work have been featured on the New York Times, the Guardian, the BBC, CNN, Aljazeera, the Huffington Post and the Financial Times, and he is the author of two books, ‘Are We The Turning Point Generation?’ and ‘How to Win Elections in Africa: Parallels with Donald Trump’.
He also teaches undergraduate and postgraduate students at the Pan Atlantic University, and has been a board member at Microsoft 4Afrika, the Oando Foundation, WaterEase, and RED. Jideonwo’s work centres on storytelling from across disciplines, to inspire new, human-centred narratives about politics, markets, faith, identity and society in Africa. He writes daily newsletter via WithChude.com and blogs about the future of his region on WestAfricaIsACountry.com.